tcgpr

PR Consultants to Newsmakers™

WAHI INC. In The Media (Go to Press Centre)Toronto-based Wahi Inc. is Canada’s innovative platform for buying and selling homes. tcgpr has successfully represented Wahi as its PR Consultants since March 2023. Press Centre wifi network_cell 09:41 AMEXON AMEXON has established a proven corporate history spanning over 40 years and an enviable success record in commercial and luxury condominium developments. tcgPR has represented AMEXON for nearly 15 years; currently handling PR assignments from the launch forward for The Residences at Central Park. After a successful Phase 1 introduction, the company launched Phase 1, located at 1200 Sheppard Ave. E.in the Bayview Village neighbourhood of North York
Press Links wifi network_cell DAVPART As DAVPART’s PR Consultants of Record since 1018, we managed the launch event of The United Building, corner of Dundas St. and University Ave. in Toronto. Particularly stressful issues managed on for all as the Covid pandemic was very much a reality. Currently working on The Malvern Mall. Press Centre wifi network_cell CREATIVE LAUNCHES
Over the years, we've provided extensive PR marketing support, going beyond traditional methods. We collaborate effectively with clients' marketing departments and agencies, ensuring clear responsibilities for success. Our goal is to create memorable, newsworthy events that enhance brand recognition. For example, during Covid, we safely assisted DAVPART in marking the start of construction for THE UNITED Building in Toronto, North America's tallest architectural heritage retention. Video News Release wifi network_cell keyboard_arrow_right keyboard_arrow_left

Services Public Relations
Great Public Relations campaigns deliver two key results: increased brand recognition and sales leads. Our PR initiatives are custom-designed to help Clients do everything from launch exciting new products and manage crisis situations, to announcing company milestones and establish thought leadership on a range of topics by generating high-impact News Media coverage in the right outlets and among leading journalists. Our cross-Canada connections with editors, reporters, assignment directors and an ever-growing freelance writer and blogger/tweeter community covers the spectrum—including online, television, print and radio – are deep and diverse, ensuring maximum exposure for our Client’s brands at every turn. Social Media
Brand perceptions are made or broken in real-time on social media channels. That’s a relatively new fact of life in the public relations world, and one we’ve embraced wholeheartedly by understanding that the effective use of social media requires the same strategic approach and attention to detail as any traditional aspect of PR. It’s the reason why we not only leverage relevant social media channels to promote our clients, but actively incorporate social media as a primary component in any PR or marketing plan – then use it as a go-to digital tool to share insights or deliver key messaging to our clients’ target audience. Global Outreach Through our very real connection with 80+ PR firms around the world, tcgpr provides outreach through a multinational network for Canadian Clients across North, Central and South America, Europe and Asia Pacific. Pick a market, and you’ll find tcgpr has a Partner ready to help advance your brand, deal with your crisis, or launch a new product. That’s our differentiator! Crisis Management Planning for a response to a crisis need not be the crystal-ball activity it at first appears. No one can be expected to know in detail how to respond to a hypothetical crisis of unknown dimension. Yet, retaining an experienced Crisis Communications pro can prove well worth the investment. It’s just like buying insurance. You cannot reasonably ask your PR Counsel to develop plans for a building emergency, bankruptcy, major environmental disaster or plant closure, for example, simply because they're conceivable. Together though, your company's executives and an experienced Crisis Communications pro can develop the methodology now with which to apply sound PR principles, should disaster occur. You can do it most inexpensively by blending the necessary steps into the existing activities in a PR Plan. This, of course, means you should have a Plan. Curiously, many organizations do not. Media Training Effective media training isn’t just about helping clients prepare and deliver specific answers to potential media questions – although that is a major focus. The best media training equips individuals with the confidence, creativity and comprehensive preparation to present the very best of their expertise and convey a specific message the right way in every media encounter. Our team of former journalists and PR professionals are highly versed in the fine art of message control, having encountered virtually every media relations scenario – from the friendliest of interviews to the downright hostile –throughout their careers. In short, we provide professionals with the tools to promote their brands and showcase their dynamism, no matter how challenging the situation.

Who We Are David Eisenstadt David Eisenstadt is a recognized Canadian PR pro. One of PRSA’s first two elected Canadian Fellows and the first of two Canadian Public Relations Society Fellows, he formed tcgpr in Toronto (1973) after managing the PR division of a Canadian ad agency, headed by industry icon Jerry Goodis. His IBM Canada corporate PR experience was the basis for tcgpr becoming the pre-eminent tech firm in Canada through Y2K.

He received the 2004 Novikoff Memorial Award for furthering PR to CPRS and the community. Served as International Chair, PRSA Counselors Academy’s Executive Committee, is a Past-President, CPRS’ Toronto Consultants Institute and the CPRS National Accreditation and College of Fellows boards. A Senator (Ret.) and Member of the Order of the University of Calgary—where he graduated in PoliSci, has working journalism experience and a post grad degree from Carleton University’s School of Journalism. A writer/commentator on the PR business for Canadian newspapers, online, magazines and books. Serves on Canadian association boards/committees. Rhoda Eisenstadt As Managing Partner, Rhoda Eisenstadt has helped tcgpr earn a reputation for delivering consistent and valuable returns on client investments by focusing on key aspects of strategic brand development, from enhancing corporate images to ensuring sales success. Her focus on developing creative and cost-effective PR Plans helps clients effectively communicate their value propositions and achieve key competitive advantages. Best known for her counsel to the real estate industry, Rhoda’s innovative approaches help focus client campaigns on the experiential and community aspects of their developments—strategic positioning that consistently drives strong returns in brand recognition and sales. Contact Us 46 Oriole Rd
Toronto, Canada
M4V 2E8 David - deisenstadt@tcgpr.com
416.561.5751 Rhoda - reisenstadt@tcgpr.com
416.450.1678